It would be fair to question how Meta will respond to the Facebook Pixel Hunt. Anyone comfortable with those terms can participate after installing Rally's browser add-on (Opens in a new window). The group assures would-be participants that "all efforts to aggregate and analyze the data will be done in Mozilla’s secure analysis environment" and that "after completion of analysis we will delete all raw data." It also won't share data with third parties, and Rally says The Markup's reporting will be based on "aggregated, anonymized data" rather than identifiable information. The presence of Facebook login cookies in your browser The data sent to Facebook pixels as you browse
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Rally says it will collect the full URL, time spent browsing, and the scrolling behavior for each page its participants visit in addition to the following information: By joining this study, you will help Rally and The Markup investigate and report on where Facebook is tracking you and what kind of information they are collecting." One way Facebook performs this tracking is through a network of ' pixels (Opens in a new window)' that may be installed on many of the sites you visit. "According to its own privacy policy (Opens in a new window)," Rally says, "Facebook may collect information about you across the web even if you don’t have a Facebook account. Rally is tracking this endeavor on its website as the " Facebook Pixel Hunt (Opens in a new window)." (It's also conducting studies with Stanford and Princeton into how people use search engines or read news stories.) So data-focused tech pub The Markup has partnered with Mozilla's Rally team to learn more about how that process works.ĭetails about this data collection will, fittingly enough, be gleaned by collecting data. But the company now known as Meta also gathers information about non-users. It's no secret that Facebook collects mass amounts of data about its users.
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